This book is dedicated to the brave entrepreneurs and business people who have taken the plunge to follow their dreams—and the supportive family, friends, and community along the journey. Your path is never easy, yet you show courage by acting with faith during times of adversity. Continue to have courage during difficult times. You got this.
– Michael Siervo, July 2021
This book includes examples, stories and experiences from real entrepreneurs on how they turned adversity into profit. I researched examples from well known corporations such as Amazon, Zoom, and Slack to local companies who have made a difference in their communities. At the end of each chapter includes the stories of some entrepreneurs directly from their mouth on “How I pivoted”