What comes to mind when you think of selling? Is it that sleazy car salesman? Perhaps it’s that guys going door to door selling water heaters. Maybe it’s that insurance salesperson trying to get you to buy an insurance product that you don’t need. Whatever it is, the term selling has gotten a bad reputation. In this inaugural episode of Ready, Set, SELL, two seasoned sales professionals discuss what it really means to sell and why this is the most crucial skill to have. Sales skill is influence. Selling is the careful art of persuasion and communication. It is the grease that gets the business machines moving. It is the ability to convey a message to inspire people to act. It is something we do on a daily basis and don’t even know it. Come join Michael Siervo and Donny Wong as they dive into the world of selling and why you need to learn to sell… or die!